For immediate release:
Wednesday, June 6, 2018
Halifax, N.S. (K’jipuktuk) - The Halifax Pride Society has revealed that the 2018 Halifax Pride Festival will be themed “Because of you.” The new theme is a change from and answer to 2016 and 2017’s theme “This is why.”
“We’ve used themes for several years to strike certain tones during our festival,” says Morgan Manzer, chair. “It ties together our messaging and hopefully ties community members together in reflection and shared experience.”
The theme speaks to 2018’s marketing materials which feature creative displays of local community members at past Prides or other 2SLGBTQ+ events. The images of these community members will be prominently used on the Pride Guide, advertisements, and online channels leading up to the festival.
“We wanted to celebrate our local community and show the public what Pride is about,” says Adam Reid, executive director. “Pride happens for and by the community, and without the individuals you see in those photos, and many others like them, Pride would not be what it is today.”
Along with the theme, Halifax Pride will launch their 2018 marketing materials on their website and social media channels. Details about programming, speakers, performers, and panelists will trickle out to the public over the next 10 days, with physical copies of the Pride Guide released at the OUTBid Auction on June 16th at the Halifax Marriott Harbourfront Hotel. An online schedule of events will then go live at HalifaxPride.com on June 17th.
At the OUTBid Auction, Halifax Pride will also announce one of the festival’s most honoured designations, the Parade Ambassadors. Each year, the Halifax Pride Society honours individuals or groups with this special designation in recognition and celebration of the positive impact they have made on the 2SLGBTQ+ community.
The Halifax Pride OUTBid Auction takes place at the Marriott Harbourfront on June 16. The Halifax Pride Festival runs from July 19-29, 2018.
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Media Contact: Nick Voutour